“A brand is the most valuable piece of real estate in the world — a corner of someone's mind.”

- Sir John Hegarty

I learned the power of branding at my first employer, The Financial Times.

My FT business card was more persuasive and influential than any ad I will ever create.

Great brands decide what they want to be known for and work relentlessly to become famous for it. That’s where I come in.

I specialise in building and growing technology brands, with a focus on positioning and messaging to tone of voice.

Here’s the announcement video for a rebrand project I led as Creative Director at Papaya Global, in partnership with Koto.