Your customers say it better than you ever could.

Challenge

In enterprise SaaS, buying decisions hinge on trust.

Papaya Global needed compelling customer stories to prove the value of its platform to HR and finance leaders considering a global payroll and payments transformation.

Approach

I led the creation of customer testimonial and case study films with companies including Tricon Energy and SentinelOne.

  • Conducted interviews with CHROs, CFOs, and HR managers to capture authentic stories.

  • Directed on-site shoots in cities like Houston, Prague, and London.

  • Developed bespoke pitch videos tailored to enterprise prospects, turning customer stories into sales tools.

Impact

  • Delivered a library of branded content that built trust with prospects and supported global campaigns.

  • Positioned Papaya as a trusted partner to some of the world’s most innovative companies.

  • Helped sales teams close $3.2m+ in enterprise deals using custom pitch videos.

Tricon Energy Case Study

Sentinel One Case Study

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