I started my career…

…writing passenger information leaflets for cruise ships.

It was tedious work and the pay was dreadful - but I was just happy to be writing for a living.

I never dreamed I’d one day work on a Super Bowl campaign. But here we are.

It was a privilege to work with the amazing team at McCann Tech on bringing Alon Seifert’s concept to life.

Take a look at some of the creative below.