Super Bowl LVIII

It isn’t common for B2B brands to buy media at the Super Bowl. But Papaya Global isn’t your typical B2B brand.

After scaling to a $4 billion valuation, we saw an opportunity to crash the B2C party and make global headlines while we were at it.

The strategy worked.

248 publications wrote stories about the campaign, including TechCrunch, The Drum, USA Today, and more.

And the results?

• 114 million video views.

• 300% uplift in traffic.

• 108% brand uplift.

• A huge spike in new business. I can’t share numbers, but think of a big number.

• Now multiply it by another big number.

Take a look at some of the creative below 👇