Super Bowl LVIII

It isn’t typical for B2B brands to buy media at the Super Bowl.

But Papaya Global isn’t your typical B2B brand.

After scaling to a $4 billion valuation, we saw an opportunity to crash the B2C party and make global headlines while we were at it.

The strategy worked.

248 publications wrote stories about the campaign, including TechCrunch, The Drum, USA Today, and more.

And the results?

  • 114 million video views.

  • 300% uplift in traffic.

  • 108% brand uplift.

  • A huge spike in new business. I can’t share numbers, but think of a big number.

  • Now multiply it by another big number.

Take a look at some of the creative below 👇

Teaser:

Main spot:

Social teaser GIF:

A detailed webpage promoting workforce payments for the Super Bowl by Papaya Global, featuring a football field background, a video thumbnail with two men in suits holding table tennis paddles, sections explaining benefits, a football diagram illustrating payments powering the Super Bowl, a playbook for workforce payments, a workflow management graphic, and a call-to-action for a Super Bowl offer.
An advertisement promoting the big game with text 'Small Balls. Big Game' and an image of an American football, with a 'Watch Big Game Ad' button. To the right, a woman in sunglasses and a man are lying on the floor, with the woman wearing a red football jersey with the number 99 and the word 'ACCURATE' on the back, and the man holding a helmet.
Cover page of an article titled "Why a B2B startup is placing a bet on a $7M Super Bowl ad" by Rebecca Szkutak with part of an illustration of a hand holding a Super Bowl trophy against a colorful abstract background.