Your employees don’t care about your brand.

So give them a reason to.

Internal branding can be spirit-crushing.

If it isn’t mindlessly corporate, it’s vague, generic and uninspiring.

It doesn’t have to be this way.

When Azimo acquired new office space in Kraków, Poland, I worked with local staff to figure out what kind of messages would brighten up their kitchens, corridors and relaxation room.

We settled on a few key guidelines:

• Make it local: “We’re in Poland, not Palo Alto.”

• Make it fun: “We’re human beings, not robots.”

• Make it real: “We love Azimo’s values, but make space for life beyond work.”

This was just one of many employer branding and wellness initiatives I developed in partnership with Azimo’s HR team.

Take a look at some of the creative below.